The Provincial Government of Albay, led by Governor Joey Sarte Salceda, in cooperation with Smart Telecom and InnoPub Media, has formally launched the Digital Tourism Program last March 15, 2015 as a means to augment the tourists’ experience while enjoying their stay here in the Province of Albay.
A two-pronged program, the Digital Tourism Program of Albay harnesses mobile technology to deliver tourism, cultural, and historical information via an app based platform as well as the use of Near Field Communications (NFC), and Quick Response Codes (QR) technology.
The app, or mobile application, which is now available for both IOS and Android platforms, dubbed Albay Guide, is a handy and easy to use guide which contains a plethora of information accessible via a simple touch of an icon. A user can have access to different data which includes Albay attractions, churches, places to eat, thi8ngs to do in Albay, accommodations, directories, tips on commute, and much more.
The second prong of the program, which is still in development, involves NFC and QR codes which will be placed in site markers in selected areas in the province where tourists can use QR code readers, and mobile devices with NFC capabilities, to download information regarding the sites and attractions where the codes and stickers are installed.
To be able to download information, the gadget needs to be connected to the Internet and have a QR code scanner, which can be downloaded for free in the phone’s application market. Some of the markers contain NFC tags that allow people to download information by merely placing their NFC-enabled phones near the marker.
Governor Joey Sarte Salceda, who has been largely credited for the big turnaround in the number of tourists coming to Albay in recent years, who have also recently received the first ever Tourism Star Award from the Department of Tourism, has fully supported the implementation of the program knowing that this technology would merge the culturally rich wonders of Albay with the innovations of new technological wonders to allow the province to take another big leap in the tourism industry.
Salceda has also expressed his hopes that this program will enrich the experience of the tourists allowing them to have a simpler and more enjoyable means of discovering Albay and encourage others to do the same. (PGA-PIO) March 20, 2015