The Provincial Government of Albay under the dynamic leadership of Gov. Al Francis C. Bichara through the Albay Provincial Agricultural Office (APAO) headed by Cheryll Rebeta Agriculturist assisted by Devs Nabor Market Linkages Focal Person and Arvin Celso Coordinator launched its conceptualized project by linking farmer to buyer.

This priority project is to promote direct marketing to ensure high remuneration of the farmers as well as to reach the satisfaction of the consumers through direct sale with affordable prices. Additionally, farmers can able to receive instant feedback from customers on their products and services. Also, the farmer can improve his/her business through this input and increase farm profitability.